Case studies and white papers are powerful marketing tools with multiple uses: On Your Website — Improve search results by adding lots of technical words to your website. The more…
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Should you use a content management system for your website? 1. Do you need to update your content more than once a month? 2. Are you planning on running a…
There are many different factors involved in developing a website, and most people are baffled by the technology. This makes the process of creating a site for your company a…
A small investment can garner excellent results from a professional PR program, but if you don’t have the budget for that, you can do most of the work yourself and…
Customer testimonials are an excellent marketing tool that can help substantiate the claims you make on your website about your products or services. If you are offering a product, it’s…
Although most companies have abandoned direct mail for more cost-effective email programs, you shouldn’t discount this valuable tool. The majority of the people that get your emails don’t even open them…
There are many factors to consider in the development of an email marketing program. The goal is to create a dialog with your customers and prospects that builds trust and…
Is social networking right for your company? It’s hard to ignore the power of this growing medium as outlined in this slide show entitled “What the F**k is Social Networking?”…
If you build it they will come…. When it comes to websites, this is true, but only to a certain extent. The results you get from your website depend on…
Search engine optimization (SEO) is the process of improving website visibility to search engines. SEO is a complicated process with many different factors to consider. Basically, there are two types…