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Making a Difference in Technology Marketing

Marketing tips for science and technology
January 14, 2013
0

The Basics of Content Marketing

By Melanie Dukas | Content Development, Content Marketing, email Marketing, Marketing Communications, Public Relations, SEO, Social Networking

As the Web becomes more sophisticated and Google changes search algorithms to favor websites that offer quality content, the SEO paradigm is shifting. Slowly but surely, almost everything that used to…

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November 5, 2012
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Using Public Relations to Boost Visibility and Sales

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, Public Relations, SEO

How Public Relations Boosts Website traffic Online press releases are an excellent tool for increasing search results. Search engine algorithms place an emphasis on delivering updated, real-time results and the…

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September 22, 2010
0

Public Relations on a Shoestring

By Melanie Dukas | Content Marketing, Marketing Communications, Public Relations

A small investment can garner excellent results from a professional PR program, but if you don’t have the budget for that, you can do most of the work yourself and…

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