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Making a Difference in Technology Marketing

Marketing tips for science and technology
September 17, 2014
0

Selling Technology Products Online

By Melanie Dukas | ecommerce, Lead Generation, Marketing Communications, Websites

The Internet is evolving and so are your customer’s expectations. It’s no longer enough to have the best technology or the best price. Now they want to order online too!…

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July 16, 2014
0

Making it Easy to Contact your Company

By Melanie Dukas | Content Development, Lead Generation, SEO, Websites

Make it easy to find your company To prepare for a recent trade show with 1500 exhibitors, I Googled hundreds of technology companies to see where they are located. I…

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November 14, 2013
2

Creating a Sales Lead Funnel with Content Marketing

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications, SEO, Websites

With a little forethought and planning, you can create an online sales lead funnel for your company to turn your website visitors into sales leads, and ultimately customers. The goal is…

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November 13, 2013
2

Content Marketing for Technology Companies

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications

According to the latest report on content marketing by the Content Marketing Institute entitled B2B Content Marketing 2014 Benchmarks, Budgets & Trends, 93% of B2B companies use content marketing. Of…

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June 5, 2013
2

Automating the Buying Process

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications, Websites

The sales process is changing. Your customers and prospects are increasingly difficult to reach by phone. More and more, people are shopping online, even for technology and industrial products. They…

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Recent Posts

  • Developing a unique selling proposition
  • Selling Technology Products Online
  • Making it Easy to Contact your Company
  • New Google Search Formula Favors FAQ’s
  • Creating a Sales Lead Funnel with Content Marketing

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