Making Sense of Social Networking

Is social networking right for your company?
It’s hard to ignore the power of this growing medium as outlined in this slide show entitled “What the F**k is Social Networking?”

Getting Started
Here are some tools that I’ve found very helpful in understanding the basics of social networking.

To Tweet or not to Tweet
Everyone’s talking about Twitter, but I have found it confusing to figure out how Twitter actually works. This video on Facebook called “How to Use Twitter” makes it easy to understand the basics. You will have to sign into Facebook to access the video, but it’s free and easy to sign up if you don’t already have an account.

Here is another helpful article on Twitter:
“Marketing Small Businesses on Twitter”

Using Facebook to promote your business
Creating a Facebook page for your business can help you connect with your customers and keep them up-to-date.

Here is a guide to using Facebook to market your company:
The Facebook Marketing Bible

Although it takes a little time to get the hang of it, social networking can have a big impact on your business if you use it properly. And it won’t cost you a dime. So what are you waiting for?