Why Marketing Matters Many companies think of marketing as an optional expense in a bare bones economy. Instead of hiring an experienced marketing communications manager, they delegate marketing activities to…
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Make it easy to find your company To prepare for a recent trade show with 1500 exhibitors, I Googled hundreds of technology companies to see where they are located. I…
It’s not easy keeping up with Google these days. Constantly changing search algorithms (formulas for searching) make it difficult to execute search engine optimization (SEO) strategies. With the last few…
With a little forethought and planning, you can create an online sales lead funnel for your company to turn your website visitors into sales leads, and ultimately customers. The goal is…
According to the latest report on content marketing by the Content Marketing Institute entitled B2B Content Marketing 2014 Benchmarks, Budgets & Trends, 93% of B2B companies use content marketing. Of…
The sales process is changing. Your customers and prospects are increasingly difficult to reach by phone. More and more, people are shopping online, even for technology and industrial products. They…
As the Web becomes more sophisticated and Google changes search algorithms to favor websites that offer quality content, the SEO paradigm is shifting. Slowly but surely, almost everything that used to…
How Public Relations Boosts Website traffic Online press releases are an excellent tool for increasing search results. Search engine algorithms place an emphasis on delivering updated, real-time results and the…
Case studies and white papers are powerful marketing tools with multiple uses: On Your Website — Improve search results by adding lots of technical words to your website. The more…
Should you use a content management system for your website? 1. Do you need to update your content more than once a month? 2. Are you planning on running a…