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Making a Difference in Technology Marketing

Marketing tips for science and technology
June 24, 2019
1

Developing a unique selling proposition

By Melanie Dukas | Content Development, Marketing Communications

Why Marketing Matters Improve results with a focused marketing strategy Whatever your marketing budget, you can increase results with a focused marketing communications strategy. Working in adverting agencies taught me…

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July 16, 2014
0

Making it Easy to Contact your Company

By Melanie Dukas | Content Development, Lead Generation, SEO, Websites

Make it easy to find your company To prepare for a recent trade show with 1500 exhibitors, I Googled hundreds of technology companies to see where they are located. I…

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January 8, 2014
2

New Google Search Formula Favors FAQ’s

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, SEO

It’s not easy keeping up with Google these days. Constantly changing search algorithms (formulas for searching) make it difficult to execute search engine optimization (SEO) strategies. With the last few…

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November 14, 2013
2

Creating a Sales Lead Funnel with Content Marketing

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications, SEO, Websites

With a little forethought and planning, you can create an online sales lead funnel for your company to turn your website visitors into sales leads, and ultimately customers. The goal is…

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November 13, 2013
2

Content Marketing for Technology Companies

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications

According to the latest report on content marketing by the Content Marketing Institute entitled B2B Content Marketing 2014 Benchmarks, Budgets & Trends, 93% of B2B companies use content marketing. Of…

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June 5, 2013
2

Automating the Buying Process

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications, Websites

The sales process is changing. Your customers and prospects are increasingly difficult to reach by phone. More and more, people are shopping online, even for technology and industrial products. They…

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January 14, 2013
0

The Basics of Content Marketing

By Melanie Dukas | Content Development, Content Marketing, email Marketing, Marketing Communications, Public Relations, SEO, Social Networking

As the Web becomes more sophisticated and Google changes search algorithms to favor websites that offer quality content, the SEO paradigm is shifting. Slowly but surely, almost everything that used to…

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November 5, 2012
0

Using Public Relations to Boost Visibility and Sales

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, Public Relations, SEO

How Public Relations Boosts Website traffic Online press releases are an excellent tool for increasing search results. Search engine algorithms place an emphasis on delivering updated, real-time results and the…

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August 3, 2012
0

Using case studies and white papers as marketing tools

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, SEO

Case studies and white papers are powerful marketing tools with multiple uses: On Your Website — Improve search results by adding lots of technical words to your website. The more…

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May 25, 2011
0

Do you Need A Content Management System?

By Melanie Dukas | Content Development, Marketing Communications, Websites

Should you use a content management system for your website? 1. Do you need to update your content more than once a month? 2. Are you planning on running a…

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  • New Google Search Formula Favors FAQ’s
  • Creating a Sales Lead Funnel with Content Marketing

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