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Making a Difference in Technology Marketing

Marketing tips for science and technology
July 16, 2014
0

Making it Easy to Contact your Company

By Melanie Dukas | Content Development, Lead Generation, SEO, Websites

Make it easy to find your company To prepare for a recent trade show with 1500 exhibitors, I Googled hundreds of technology companies to see where they are located. I…

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January 8, 2014
2

New Google Search Formula Favors FAQ’s

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, SEO

It’s not easy keeping up with Google these days. Constantly changing search algorithms (formulas for searching) make it difficult to execute search engine optimization (SEO) strategies. With the last few…

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November 14, 2013
2

Creating a Sales Lead Funnel with Content Marketing

By Melanie Dukas | Content Development, Content Marketing, Lead Generation, Marketing Communications, SEO, Websites

With a little forethought and planning, you can create an online sales lead funnel for your company to turn your website visitors into sales leads, and ultimately customers. The goal is…

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March 27, 2013
0

Generating Leads with Social Networking

By Melanie Dukas | Content Marketing, Marketing Communications, SEO, Social Networking, Websites

There are many benefits to social networking, but the one big bottom line benefit is, it generates leads. Here’s how: Every time someone references your company on the web, it…

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January 14, 2013
0

The Basics of Content Marketing

By Melanie Dukas | Content Development, Content Marketing, email Marketing, Marketing Communications, Public Relations, SEO, Social Networking

As the Web becomes more sophisticated and Google changes search algorithms to favor websites that offer quality content, the SEO paradigm is shifting. Slowly but surely, almost everything that used to…

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November 5, 2012
0

Using Public Relations to Boost Visibility and Sales

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, Public Relations, SEO

How Public Relations Boosts Website traffic Online press releases are an excellent tool for increasing search results. Search engine algorithms place an emphasis on delivering updated, real-time results and the…

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August 3, 2012
0

Using case studies and white papers as marketing tools

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications, SEO

Case studies and white papers are powerful marketing tools with multiple uses: On Your Website — Improve search results by adding lots of technical words to your website. The more…

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November 10, 2010
0

Websites for Small Companies at any Budget

By Melanie Dukas | Marketing Communications, SEO

There are many different factors involved in developing a website, and most people are baffled by the technology. This makes the process of creating a site for your company a…

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October 22, 2009
0

Getting the Most from Your Email Marketing Program

By Melanie Dukas | email Marketing, SEO, Social Networking

There are many factors to consider in the development of an email marketing program. The goal is to create a dialog with your customers and prospects that builds trust and…

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May 6, 2009
0

Building Website Traffic

By Melanie Dukas | Content Marketing, Marketing Communications, SEO

If you build it they will come…. When it comes to websites, this is true, but only to a certain extent. The results you get from your website depend on…

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