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Making a Difference in Technology Marketing

Marketing tips for science and technology
May 25, 2011
0

Do you Need A Content Management System?

By Melanie Dukas | Content Development, Marketing Communications, Websites

Should you use a content management system for your website? 1. Do you need to update your content more than once a month? 2. Are you planning on running a…

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November 10, 2010
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Websites for Small Companies at any Budget

By Melanie Dukas | Marketing Communications, SEO

There are many different factors involved in developing a website, and most people are baffled by the technology. This makes the process of creating a site for your company a…

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September 22, 2010
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Public Relations on a Shoestring

By Melanie Dukas | Content Marketing, Marketing Communications, Public Relations

A small investment can garner excellent results from a professional PR program, but if you don’t have the budget for that, you can do most of the work yourself and…

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March 24, 2010
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Creating Effective Testimonials/Mission Statements

By Melanie Dukas | Content Development, Content Marketing, Marketing Communications

Customer testimonials are an excellent marketing tool that can help substantiate the claims you make on your website about your products or services. If you are offering a product, it’s…

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October 22, 2009
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The Benefits of “Snail” Mail

By Melanie Dukas | Marketing Communications

Although most companies have abandoned direct mail for more cost-effective email programs, you shouldn’t discount this valuable tool. The majority of the people that get your emails don’t even open them…

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May 6, 2009
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Building Website Traffic

By Melanie Dukas | Content Marketing, Marketing Communications, SEO

If you build it they will come…. When it comes to websites, this is true, but only to a certain extent. The results you get from your website depend on…

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January 28, 2009
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When it Comes to Websites, Content is King

By Melanie Dukas | Content Development, Marketing Communications, SEO

How many websites have you gone to that look nice and seem to have lots of information, but where do you find what you want? Does the website speak to…

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January 28, 2009
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Branding Strategies for Small and Medium-Sized Companies

By Melanie Dukas | Marketing Communications

What is branding? Branding creates an identity for your company and products. It’s a marketing process that you can use to establish a brand name for your products and services,…

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November 20, 2008
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Positioning your company for growth

By Melanie Dukas | Marketing Communications

Let’s start with the basics of any marketing communications program — positioning. Many companies overlook this crucial first step, but positioning is the key to creating a successful marketing communications…

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  • New Google Search Formula Favors FAQ’s
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