There are many different factors involved in developing a website, and most people are baffled by the technology. This makes the process of creating a site for your company a…
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A small investment can garner excellent results from a professional PR program, but if you don’t have the budget for that, you can do most of the work yourself and…
Customer testimonials are an excellent marketing tool that can help substantiate the claims you make on your website about your products or services. If you are offering a product, it’s…
Although most companies have abandoned direct mail for more cost-effective email programs, you shouldn’t discount this valuable tool. The majority of the people that get your emails don’t even open them…
If you build it they will come…. When it comes to websites, this is true, but only to a certain extent. The results you get from your website depend on…
How many websites have you gone to that look nice and seem to have lots of information, but where do you find what you want? Does the website speak to…
What is branding? Branding creates an identity for your company and products. It’s a marketing process that you can use to establish a brand name for your products and services,…
Let’s start with the basics of any marketing communications program — positioning. Many companies overlook this crucial first step, but positioning is the key to creating a successful marketing communications…