{"id":809,"date":"2019-06-24T16:42:32","date_gmt":"2019-06-24T16:42:32","guid":{"rendered":"https:\/\/mdctechmarketing.com\/?p=809"},"modified":"2019-08-06T17:53:54","modified_gmt":"2019-08-06T17:53:54","slug":"developing-a-unique-selling-proposition","status":"publish","type":"post","link":"https:\/\/mdctechmarketing.com\/developing-a-unique-selling-proposition\/","title":{"rendered":"Developing a unique selling proposition"},"content":{"rendered":"<h2>Why Marketing Matters<\/h2>\n<p><strong>Improve results with a focused marketing strategy<\/strong><br \/>\nWhatever your marketing budget, you can increase results with a focused marketing communications strategy. Working in adverting agencies taught me the importance of a communications strategy. In my experience, if the strategy was on target, the agency produced a successful campaign that resonated with the client and everyone was happy. If not, the campaign seemed to miss the mark and it was back to the drawing board. No one really knew why.<\/p>\n<p><strong>Differentiate your products with a unique selling proposition<\/strong><br \/>\nThe first and most important step in developing a communications strategy is to create a key marketing message or <em>unique selling proposition<\/em> that sets you apart from your competition. Without a key benefit, there\u2019s no compelling reason to buy from you and the only way your prospects can determine your value is to compare prices. Increasing the value of your company\u2019s offerings with a key benefit allows you to demand a higher price for your product.<\/p>\n<div class=\"sue-panel\" data-url=\"\" data-target=\"self\" style=\"background-color:#fff;color:#333333;border-radius:0px;-moz-border-radius:0px;-webkit-border-radius:0px;box-shadow:0px 1px 2px #eeeeee;-moz-box-shadow:0px 1px 2px #eeeeee;-webkit-box-shadow:0px 1px 2px #eeeeee;border:1px solid #17bae8\"><div class=\"sue-panel-content sue-content-wrap\" style=\"text-align:left\"><strong>A unique selling proposition can be defined as:<\/strong><br \/>\n<em>The one factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.<\/div><\/div><\/em><a name=\"marketing\"><\/a><\/p>\n<p>A unique selling proposition is the key to your marketing communications program&#8217;s success. Also known as a key marketing message, a unique selling proposition is the ONE thing that your company\u2019s product or service can do better than any other company on the planet. If possible, relate this benefit to your customer\u2019s bottom line or demonstrate a monetary advantage somehow.<\/p>\n<p>Once you define your company\u2019s unique selling proposition, the elements of your marketing program will come together. Instead of a fragmented message, you\u2019ll know how to focus your marketing messaging and materials. If you are working with a professional writer or agency, your marketing materials will be on target and resonate with your customers and prospects. Even the most complicated technology or product can be marketed more effectively with the right strategy. The trick is to identify the ONE big benefit.<\/p>\n<p><strong>How to use your key marketing message<\/strong><br \/>\n\u2022 Weave it throughout your website, press releases and literature<br \/>\n\u2022 Put it on your PowerPoint presentations<br \/>\n\u2022 Create a tagline with it<br \/>\n\u2022 Give it to your ad agency or creative team<br \/>\n\u2022 Put it on your trade show graphics<\/p>\n<p>Keep your marketing messages focused on the key marketing message or selling point. Speak to your customers in language they understand. How can your product or service can solve their problem or increase their bottom line? Reinforce your key bottom line benefit or unique selling proposition.<\/p>\n<p><strong>Need help identifying your company&#8217;s unique selling proposition?<\/strong><br \/>\nMost small technology companies don&#8217;t have the budget for a marketing communications manager to guide them through this process. It&#8217;s hard to see the forest for the trees, and working with a marketing professional that understands your industry makes all the difference. At MDC Techmarketing, every project begins with the identification of a key marketing message that speaks to your customers and prospects in their language. We can help you lead your customers through the buying process to increase sales. Call 978-921-2650 to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Marketing Matters Improve results with a focused marketing strategy Whatever your marketing budget, you can increase results with a focused marketing communications strategy. Working in adverting agencies taught me&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing a unique selling proposition - MDC Techmarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdctechmarketing.com\/developing-a-unique-selling-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing a unique selling proposition - MDC Techmarketing\" \/>\n<meta property=\"og:description\" content=\"Why Marketing Matters Improve results with a focused marketing strategy Whatever your marketing budget, you can increase results with a focused marketing communications strategy. 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