A unique selling proposition is the key to your marketing communications program’s success. Also known as a key marketing message, a unique selling proposition is the ONE thing that your company\u2019s product or service can do better than any other company on the planet. If possible, relate this benefit to your customer\u2019s bottom line or demonstrate a monetary advantage somehow.<\/p>\n

Once you define your company\u2019s unique selling proposition, the elements of your marketing program will come together. Instead of a fragmented message, you\u2019ll know how to focus your marketing messaging and materials. If you are working with a professional writer or agency, your marketing materials will be on target and resonate with your customers and prospects. Even the most complicated technology or product can be marketed more effectively with the right strategy. The trick is to identify the ONE big benefit.<\/p>\n

How to use your key marketing message<\/strong>
\n\u2022 Weave it throughout your website, press releases and literature
\n\u2022 Put it on your PowerPoint presentations
\n\u2022 Create a tagline with it
\n\u2022 Give it to your ad agency or creative team
\n\u2022 Put it on your trade show graphics<\/p>\n

Keep your marketing messages focused on the key marketing message or selling point. Speak to your customers in language they understand. How can your product or service can solve their problem or increase their bottom line? Reinforce your key bottom line benefit or unique selling proposition.<\/p>\n

Need help identifying your company’s unique selling proposition?<\/strong>
\nMost small technology companies don’t have the budget for a marketing communications manager to guide them through this process. It’s hard to see the forest for the trees, and working with a marketing professional that understands your industry makes all the difference. At MDC Techmarketing, every project begins with the identification of a key marketing message that speaks to your customers and prospects in their language. We can help you lead your customers through the buying process to increase sales. Call 978-921-2650 to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Why Marketing Matters Improve results with a focused marketing strategy Whatever your marketing budget, you can increase results with a focused marketing communications strategy. Working in adverting agencies taught me…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,12],"tags":[],"class_list":{"0":"post-809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content","7":"category-marcom"},"yoast_head":"\n