Smart marketers know that content marketing is the key to building website traffic and generating leads, but implementing it is another story. A good start would be to assign someone to the task of overseeing this function if you don’t have anyone in place. Without a staff member dedicated to this task, the best intentions go unfulfilled. A key component of your content marketing strategy is identifying opportunities for content marketing and sharing, and without someone dedicated to this task, opportunities will be missed.<\/p>\n

Develop your content marketing strategy<\/h3>\n

Large companies with sophisticated content marketing programs generate massive amounts of content and spend thousands of dollars each month on inbound marketing to compete in all their different markets. However, you can boost website results significantly with a content marketing strategy that’s within your means. The goal is to add content to your webste, optimize it for search engines, and distribute it to create incoming links.<\/p>\n

A simple rule of thumb is the more content the better, but try to create a realistic plan to add content to your website on a regular basis. A good goal for most companies is once a month, but even if it’s quarterly, each update sends a message to Google that something is happening, bringing Google spiders to your site to index the new content and move you up the food chain in search results. You can always step up the pace as your situation improves, but even a small update is a communication to search engines to index your site.<\/p>\n