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{"id":294,"date":"2012-08-03T17:39:02","date_gmt":"2012-08-03T17:39:02","guid":{"rendered":"http:\/\/mdctechmarketing.com\/?p=294"},"modified":"2015-03-23T17:52:24","modified_gmt":"2015-03-23T17:52:24","slug":"using-case-studies-and-white-papers-as-marketing-tools","status":"publish","type":"post","link":"https:\/\/mdctechmarketing.com\/using-case-studies-and-white-papers-as-marketing-tools\/","title":{"rendered":"Using case studies and white papers as marketing tools"},"content":{"rendered":"

Case studies and white papers are powerful marketing tools with multiple uses:<\/h2>\n

On Your Website \u2014 Improve search results by adding lots of technical words to your website. The more keywords the better!<\/p>\n

Build Your Database \u2014 Offer the case study or white paper in exchange for registration to capture email addresses.<\/p>\n

As an Article \u2014 Team up with another company to showcase a technical process that will help other manufacturers. Trade publications and websites are always looking for material like this if it is well written and useful to readers.<\/p>\n

A Promotional Piece \u2014 Print your case study or white paper and include it in your brochure or marketing package. Create an email newsletter with it.<\/p>\n

White Papers vs. Case Studies<\/strong>
\nWhat’s the difference between case studies and white papers? Simply put, a case study focuses on a specific example about a specific product and customer or group, while a white paper is more general information.<\/p>\n

Which is best for your company?<\/strong>
\nIt depends. If you can get a customer to agree to publishing the experience they had working with your company and you have impressive results to share, a case study with concrete results is very powerful.<\/p>\n

On the other hand, if you have a new technology or limited experience with the product, a white paper is an excellent way to show how your product works. The advantage of this strategy is that it allows you to focus on the products and processes you want to promote and not the ones with the best information.<\/p>\n

Developing Case Studies<\/h3>\n

Case studies examine a specific company and its experience with a product or service. They often include quotes from a key person at that company and are designed to help prospects see an example of how a solution worked for someone else.<\/p>\n

Case studies typically start with an explanation of the specific problems faced by the study participant. They go on to introduce the reasons for selecting the ultimate solution and the final outcome.<\/p>\n

The core elements of a case study include:<\/p>\n